Real talk: the business of cake
You might want to make some tea: this is a long 'un. Before I started baking for business, I really couldn't understand why anyone would pay more than twenty quid for a cake. My experience of cake making was essentially mixing eggs, flour, sugar, oil and some mashed banana in a bowl with a spoon, chucking it in a pan and waiting for a couple of hours while the oven did its thing. Then boom, there be cake. No big deal. But then, I used to feel that way about food in general: b