So here's the thing - I was a complete social media naysayer back in the day. I deliberately ignored Facebook when it first came to the UK (jeeeeeze, that makes me feel OLD), castigating friends and acquaintances for being on what I may or may not have referred to as a weird stalking platform that invited people you'd presumably lost touch with for a reason back into your life. Not completely inaccurate, but perhaps a little one-sided. Then I started working in digital commun